Press Release

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From Incense to Chanel N°5
The journey begins with the spiritual and therapeutic function of fragrances  in religious ceremonies, which dates back thousands of years. It continues through the opulent fragrance culture of European courts in the Baroque era and the stench of 18th-century cities, where the legendary Eau de Cologne was developed.
With the Industrial Revolution came synthetic scents, which not only influenced perfumes, but also soaps, detergents and other everyday products. In the 20th century, fashion houses such as Chanel revolutionised perfume history with their bold creations.

Scents between Science and the Future
Numerous studies have shown that scents influence our perception, memory and even well-being. The exhibition brings these findings to life: it presents scents that increase alertness and those that induce relaxation. The show also introduces the molecule Iso E Super, which makes its wearers seem more attractive and is considered the ‘scent of dreams’. New applications in medicine, marketing and virtual reality demonstrate the evolving role scents can play – now and in the future.
 
The Kunstpalast Fragrance – Now for Your Home!
Like a logo, scent can also embody the identity of an institution, create sensory connections with the content, arouse emotions or serve as an invisible brand signature. To commemorate the exhibition, curator Robert Müller-Grünow has composed a fragrance for the Kunstpalast, whose ingredients embody the museum’s openness, experimental spirit and dynamism. The Kunstpalast scented candle brings this atmosphere into your own four walls.
 
An Experience for All the Senses
Sometimes as subtle as the smell of a room, sometimes interactive or selected for individual works – the combination of art appreciation and the sense of smell consistently creates an intense, emotional experience throughout the exhibition: The Secret Power of Scents opens up a new dimension of the museum experience. The show is aimed at all age groups and links a multisensory experience with social, cultural and scientific perspectives. Visitors can smell history – and perhaps discover a piece of their own in the process.
  
Curator: Robert Müller-Grünow, pioneer of scent technologies and author of the book Die geheime Macht der Düfte (Edel Books, 2018).